Not many real estate agents are using video, so it’s a great opportunity for you:

- Videos are more effective than photos.

- Build trust with clients faster.

- Help your content show up in search results.

- Attract clients who contact you, instead of you always chasing leads.

- Position yourself as an expert.

- Appear more professional.

- Stand out from the competition.

While word of mouth and referrals remain key to a real estate agent's success, relying solely on them is no longer enough. A recent survey revealed that 89% of consumers have been persuaded to purchase a product or service after watching a video.

Video marketing isn't a new trend—it's been gaining momentum for over a decade. If you haven’t embraced it yet, now is the time. With countless agents entering the market daily, standing out is more important than ever.

In fact, creating real estate videos could be the game-changer you need. A study found that 73% of homeowners are more likely to choose an agent who offers video, yet only 10% of agents actually create listing videos. If you're looking for a way to differentiate yourself, video marketing is the answer.

Once you understand the importance of video marketing, the next step is deciding what to film. A well-rounded video strategy will include a mix of topics. Here are some popular ideas to get you started:

1. Listing Videos Show off your properties with video! Whether a simple slideshow or advanced drone footage, listing videos help buyers visualize the home. With 96% of buyers using online tools, videos increase the chance of an in-person tour.

2. Explainer Videos

Create a library of short videos on common topics buyers and sellers often ask about. This serves two purposes:

a) Boost SEO – These videos can help your content rank on Google and attract new clients.

b) Save Time – Address frequently asked questions with quick 3-5 minute videos that you can share with clients whenever needed.

Examples:

- Things You Must Know About Living in ...

- 5 Pros and Cons of Moving to ...

- FAQs for Buyers/Sellers

- How Much Does It Really Cost to Live in ...

3. Introductory Video Introduce yourself! Share your background, expertise, and why clients should choose you. Include any awards, testimonials, or recent successes.

4. Educational Videos Offer value by explaining real estate terms, tips for buying or selling, or the pros and cons of fixer-uppers. These videos position you as an expert without feeling salesy.

5. Neighborhood or Area Summary Videos

Create 6-12 month overviews of top neighborhoods, zip codes, or towns in your area. Highlight key features like local shopping, restaurants, schools, and unique attractions. You can also cover market trends over the past few years to give viewers a complete picture of the area.

6. Seller Tips Help sellers by creating videos on topics like prepping a home for sale or timing the market. These can attract potential listings and highlight your expertise.

7. Testimonials Client reviews are powerful. Showcase them in video form—either through client interviews or with text and images of online reviews.

8. Market Updates Keep your audience informed with regular updates on market trends. You can even focus on hyperlocal areas to attract sellers and buyers in specific neighborhoods.

9. Creative Ideas Explore unique content like Q&As, "day in the life" videos, or tips for other agents. Don’t be afraid to think outside the box!

Pro Tip: If you're looking for inspiration, get creative with your videos! At Hawks View Drone, we love helping agents think outside the box. Whether it's unique angles, storytelling techniques, or new video formats, we're here to help you bring fresh, engaging content to your audience. Reach out for ideas to take your video marketing to the next level!

Ready to create your first real estate video? It might seem overwhelming at first, but with a few simple tips, you can produce professional-looking content that will boost your business.

1. Know Your Audience

Tailor your videos to your clients. For first-time homebuyers, focus on educational content. For luxury listings, create video tours. If your clients are budget-conscious, offer tips on saving and staying within budget. Not sure who your audience is? Start recording and see what resonates.

2. Choose Your Tools

You don’t need fancy equipment to get started. Your smartphone is a great option, but tools like professional camera's, stabilizers, tripods, microphones, or even a drone can help improve your video quality drastically.

3. Find the Right Light

Good lighting is key. Avoid harsh light behind or in front of you. Natural light on an overcast day works wonders. Test your setup, and adjust until the lighting looks just right.

Pro Tip: Overcast days provide the best natural lighting for outdoor shoots.

4. Edit and Polish

You don’t need to be a pro to edit your videos. Simple tools like QuickTime or Canva can help. The more you edit, the better you'll get. If you prefer, hire a professional editor for POLISHED results.

5. Share Everywhere

Maximize your video’s reach by posting on multiple platforms like Youtube, Instagram, Facebook and TikTok. Share your videos multiple times, link to them in emails, and embed them on your website. Different platforms may work better for different types of content.

6. Practice and Improve

It’s normal to feel camera-shy at first. Practice makes perfect. Try talking to a friend or family member behind the camera to ease your nerves. With time, you’ll become more comfortable on camera.

7. Be Ready to Pivot

Your video strategy should evolve with your audience and market trends. Regularly analyze what’s working and adjust your content to stay relevant and effective.

Get Started with Hawks View Drone

Ready to take your real estate videos to the next level? Don’t stress about doing it alone—let Hawks View Drone help you create stunning, professional-grade videos that stand out. Whether you’re looking for breathtaking aerial shots or creative video ideas, we’ve got you covered. Reach out today, and let’s get started on your first video!

Audio

Good audio is more important than video quality. Invest in a quality mic, even if you're using your phone. Here are some great options:

- Smart Lav Mics (for smartphones)

- Lavalier Clip-On Mics (for DSLRs)

- Shure SM7B

- Blue Yeti USB Mic

Lighting

Natural light is key. If filming indoors or outdoors, use it to your advantage. For on-the-go shoots, consider an Aperture LED Mini Light to attach to your camera.

Video Equipment

Start with your phone if you’re a beginner. It’s better to be consistent with a simple setup than invest in expensive equipment upfront. Once comfortable, you can upgrade to:

- Webcams: A 1080p DSLR webcam is great for stationary explainer videos.

- Cameras:

- Mirrorless (Canon M50, Sony a6700)

- DSLR (Canon 80D, Sony Alpha 7C)

For lenses, choose a wide-angle lens (16-24mm) with a fixed aperture (f2.8 or lower) for a blurred background and low lighting conditions.

Drones

Drones can add stunning aerial shots. For quality, try the DJI AIR2S or the DJI Mini 4.

Internet Connection

For live videos, make sure your connection is strong. If possible, use Wi-Fi with a wired connection for smooth streaming. Aim for at least 10Mbps upload speed.

Editing

Editing can be done easily with apps like iMovie, InShot, or Final Cut Pro. Keep videos short—under 5 minutes for YouTube, and 2 minutes or less for social media.

Platform Strategy

Use evergreen platforms (YouTube, your blog) for long-term traffic. Promotional platforms (Facebook, Instagram) are good for short-term engagement. Share your videos on social media, but link back to your main content.

Have a Strategy

Before filming, decide on your goals: Are you sharing knowledge, building trust, or boosting traffic? Create a posting schedule and stick to it.

Keyword Research

Do your research before filming. Tools like KWFinder (for general search) and TubeBuddy (for YouTube) help you find what people are searching for. Prioritize high-demand, low-competition keywords.

Consult with Hawks View Drone

For expert advice on capturing the best real estate videos, consult with Hawks View Drone. We offer professional insights and can help you create high-quality, engaging video content that stands out.

Final Thoughts

Start with the equipment you have and focus on consistency. It may take time for your content to gain traction, but don’t get discouraged. To elevate your videos and expand your reach, work with Hawks View Drone for top-tier guidance and creative footage that will make your content shine!